Label Review.
2017 album.
Our Overview.
Clementine Creevy, a 19 year old teen queen, dreamed up Cherry Glazerr in her LA bedroom alone and is perhaps more capable of figuring a music career out than anyone who attempts this treacherous life path. Back in 2014, much-loved Cali imprint Burger Records released their intoxicating debut ‘Haxel Princess’ andSuicide Squeeze released the ‘Had Ten Dollaz’ 7”. Vocalist and guitar player Clem Creevy has acted in Amazon’s critically acclaimed and award-winning show‘Transparent’.
Now bolstering Clem's vision is the loud-in-every-way-possible drummer Tabor Allen and the level-headed but bad-ass, multi-instrumentalist Sasami Ashworth who plays synths and notably French Horn (Clem is still scheming on how to incorporate that into Cherry Glazerr's sound). The first time the new trio all jammed together minds were blown. “My world was rocked,” recalls Clem. “I'd never played with someone who was technically that good before. It made me think, Man I gotta really step my shit up!”
On Apocalipstick the band worked with “rock'n'roll wizard” Joe Chicarelli [White Stripes, The Shins, The Strokes] and Carlos de la Garza [Bleached, M83, Tegan and Sara]. Understandably the band felt a sense of vulnerability when laying themselves bare to Joe, a producer they had so much respect for. Dispelling her own sense of ego was an added hurdle for Clem, but it allowed for their greatest risk-taking as a band yet and has paid off exponentially. She adds, “Making a record is such a spiritual thing. You laugh, you cry, you're miserable and the happiest you'll ever be.” Tabor chimes in with typically comedy drummer timing, “It was so much simpler than that for me. Just, 'These drums sound sick.”
The band's newfound self-discipline and motivation has evolved Cherry Glazerr into a wildly complex, hugely guitar heavy, and unapologetically loud machine. “People may be shocked by the jump in our sound,” says Sasami, eager to establish that this record isn't intended to be some fancy statement about reaching their pinnacle. It was simply an opportunity they couldn't turn down. Clem has since learned how to quit focusing her attention on the fans or wider critical response. “There was a time when I just couldn't write songs because of that. You can't do that,” she says. “You can't be emotionally free if you're pandering to anyone. Serving the music is the one and only thing that matters.” That's hard when you have people telling you what to do all the time.
When it comes to sweating the major shit, Cherry Glazerr live like they want to see others live. They don't want to preach certain politics, they'd rather hold court for an open discourse. Clem still feels the constant need to prove herself. “Women work from behind their oppression. In order to make good art you need to be emotionally free and sadly, not a lot of women are able to do that. That always puts a fire under my ass.”